International clothing brand, Giordano tapped actor Richard Yap to become its endorser.
Yap is the first ever local brand ambassador of Giordano. He now joined other international endorsers such as Korean actors So Ji-Sub and Shin Min Ah.
The 46-year-old Filipino-Chinese gained his first popularity from the hit tv series My Binondo Girl in 2011, playing the role of Papa Chen with Kim Chiu in the title role. He also became more popular by playing the leading man of Jodi Sta Maria in the hit morning series, Be Careful With My Heart.
Aside from Giordano, he also endorses products and services of Chowking, Rebisco, Amigo Segurado Spaghetti and Macaroni, C-Lium Fibre and Manulife.